The Systems Thinking Approach(TM) to Strategic Planning

How to Design the Future of Your Business

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In today’s increasingly competitive times, you need to have a strategic vision for success. No longer is it the organization that just offers the best product or service that will reap the highest rewards or benefits. With current economic challenges and instabilities, long-term business sustainability and the greatest competitive edge will only be experienced by those organizations that not only offer superior products and services to their customers or clients, but that also take a strategic approach to managing every facet of their business operations.

Being able to apply critical strategic and systems thinking on a daily basis, and acquiring the knowledge, skills and attitudes necessary to successfully lead the organization strategically, is of vital importance to every organization’s senior management team and future leaders.

This program is designed to help you master precisely these competencies, that will enable you to help your organization to the next level to achieve and sustain your competitive edge over the long term.

As a leader in your organization, your thinking, the decisions you make today, and the plans you put in place for the future will ultimately determine the strategic success or failure of your organization. To get the cutting- edge and be properly prepared as a strategic leader, this program is imperative for you!

The program consists of self-paced learning AND coaching by a master consultant.


In this program, you will:

  • Learn to think more strategically to ensure business sustainability
  • Acquire the knowledge and skills to apply a disciplined systems approach to developing an implement-able strategic plan
  • Understand the strategic management cycle
  • Understand customer value creation and strategic positioning for competitive advantage
  • Learn to identify, and how to adapt to, the future external business environment
  • Learn how to develop and cascade strategic plans throughout the organization, and align all work units to the strategic direction
  • Understand the importance and specific objectives of strategic review and update
  • Learn about the common mistakes of strategic planning, and how to avoid them
  • Acquire valuable practical tools, techniques and templates for strategic planning

Who Should Attend

  • Senior Management
  • Strategic Planners
  • OD Professionals
  • Future Leaders


You will be able to:

  • Become a better Strategic Leader
  • Contribute a lot more to Value Creation for your company and customers
  • Align all levels of the organization to achieve the strategic goals of the company
  • Get buy-in and stay-in by stakeholders to the Strategic Plan
  • Achieve business sustainability and competitive advantage for the organization
  • Significantly increase the level of employee engagement, trust, and productivity.

Program Outline

  • Strategic Thinking
    • The Systems Thinking Approach
    • The Need for Strategic Thinking
    • The 5 Key Questions for Strategic Thinking
  • Strategic Planning and Management
    • 3 Goals and 3 Premises of Strategic Management
    • The Strategic Management System
    • Overview of 5 Phases & 10 Steps
    • Key Stakeholder Involvement
    • Common Mistakes
  • Key Steps in Strategic Planning
    • Plan-to-Plan
    • Customer Value and Market-Place Positioning for Competitive Advantage
    • The Future External Environment Scan
    • Ideal Future Vision
    • Corporate Goals and Key Success Measures
    • Current State Assessment
    • Cascade of Strategic Planning & Change
      • Core Strategies
      • Business Unit and Functional Unit Plans
      • Strategic Action Priorities, Annual Plans
    • Ensuring Alignment
    • The Parallel Involvement Process
    • Plan-to-Implement
    • Strategic Review and Update
  • Assignments and Discussions
    • Work on a real-life strategic plan for your own organization or business unit
    • Discuss and receive feedback on your strategic plan from the instructor/coach.
  • Tools, Tips, and Techniques

What to Expect in the Program

This program consists of:

  • 10 x Learning modules with video lessons
  • Reference, reading materials, and notes for all lessons
  • Examples
  • Assignments
  • Models and templates
  • Video coaching sessions, 3 x 45-60 - this allows yo u to speak with the instructor to clarify any questions you may have on the process or your own specific situation, and discuss the assignments.

Your Instructor

Stephen Lin
Stephen Lin

Stephen Lin is an international Strategic Management Consultant, sought after by organizations that want real sustainable transformation. He is a Director and Co-Owner of the Haines Centre for Strategic Management.

Stephen brings with him over 33 years of invaluable senior management experience, first as an internal executive and then as an external consultant specializing in strategic management.

As a consultant, he has facilitated C-level teams over the last 18 years, to define their future direction and create the strategies to take them there.

As a coach, he has guided internal strategic management teams to perform at the highest level, in their role as internal consultants to facilitate strategy formulation and ensure implementation.

As a trainer, he focuses on the practical. Because he has worked with senior and middle managers in real-life strategic thinking, strategy development and transformation, he conducts his courses with a practical relevance seldom found elsewhere. Stephen has developed over 2,200 managers from 37 different countries in the areas of strategy.

Course Curriculum

  Module #1 - 3 Goals & 3 Premises of Strategic Management
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  Module #2 - The ABC Model & 10 Steps
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  Module #3 - Future External Environment Scan
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  Module #4 - Plan to Plan
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  Module #5 - Envision the Ideal Future
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  Module #6 - Key Success Measures
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  Module #7 - Current State Assessment
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  Module #8 - Develop Core Strategies
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  Module #9 - Cascade the Strategies
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  Module #10 - Implementation and Review (Overview)
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Frequently Asked Questions

When does the course start and finish?
The course starts now! It is a completely self-paced online course - you decide when you start and when you finish, as long as it is within the 12 month period of your access to the course.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for 12 months - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.


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